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Ashley Fox is such a big fan of the 1999 Oliver Stone sports film classic “Any Given Sunday” that she has “We fight for that inch” tattooed across her back.  Okay, that’s not true at all- but she does have many exquisite tattoos!  No, Ashley doesn’t have to signal her devotion to sport in general and football in particular through cinematic reference- she is someone who actually fought for that inch; that is right she was a semi-pro football player IRL- pads and all baby!

Originally from Rochester, NY (shouts to all my Frederick Douglass fans out there!) Ashley’s relationship with athletics probably goes back to the time of conception (she didn’t make that phrasing dirty, you made that phrasing dirty!).  In addition to playing honest to goodness ‘murican football and not so ‘murican rugby, Coach Fox has been pumping iron since she was a pre-teen.  After officially hanging up her football cleats, Ashley discovered Olympic lifting through Crossfit and in short order decided to become a coach.

Ashley’s purpose in life comes down to helping others out and having a damn good time while doing it, but she is a Jill of many trades.  After a decade of working in the fitness industry on the sales side of things, she has also started her own consulting company to help businesses grow.  When she isn’t coaching, consulting, or chasin’ her own gains, Coach Ashley can be seen hanging with her dog Diesel- a pit mix who is pretty much the only spotter strong enough for her to trust.

Ashley carries a National Federation of Personal Trainers Certification and is passionate about helping the good folks at Dane’s Body Shop move better and smile more!