Dane Krager, a Native-Austinite, wanted to create a community-motivated form of exercise after leaving the world of professional football (Seattle Seahawks, Minnesota Vikings, Rhein Fire, Austin Wranglers). Dane believes in the importance of community but also knows that personal attention, care and innovative fitness programming is necessary for each individual to reach their personal goals. With Shop members in mind, Dane has focused on hiring knowledgeable, encouraging, quality coaches and creating a durable, growing business. The atmosphere at Dane’s Body Shop isn’t just about physical wellness, but also mental and emotional health – a place where people are challenged, encouraged and rewarded for their accomplishments by coaches and fellow athletes of all levels.